Partner for companies in the pet industry
From concept and product ideas to packaging development and shelf-ready, designed products – petsnova offers its customers a personalised and professional service for food and non-food solutions in the pet sector.
Who we are?
Petsnova is an independent group of leading manufacturers in the pet industry, founded by entrepreneurs. To date, this association has been joined by – among others – these four well-known companies in the industry:
Hansepet
Hansepet Heimtierbedarf GmbH & Co. KG sells premium snacks for dogs and cats under the Tubidog, Tubicat and Cookies brands, as well as many private label products for leading retail partners throughout Europe. (www.hansepet.com)
Knuffelwuff
This well-known brand Knuffelwuff offers top quality at a good price and has the right bed for every discerning dog with character. The range extends from orthopaedic dog beds to carefully prepared natural food menus. (www.knuffelwuff.de)
Lunderland
For decades, the Lunderland brand has been offering 100% natural premium quality food for dogs and cats. As the ‘inventor of component feeding’, it combines pure meat tins with vegetable/fruit flake mixtures. Our second brand, boos, also offers menu tins.(www.lunderland.de)
Tales & Tails
The Tales & Tails brand stands for functional, natural and sustainable pet food and snacks for dogs and cats. With great attention to detail, high-quality ingredients and a commitment to social responsibility, Tales & Tails offers a diverse range of products – from snacks to dry and wet food to dietary supplements.(www.talesandtails.de)
Our Products – Our Core Competencies
As a leading manufacturer of high-quality pet food, especially snacks for dogs and cats, with customer relationships with Germany’s leading specialist and food retailers as well as drugstores, Petsnova strives to serve its customers with the most comprehensive product portfolio possible.
In our ‘snack factory’, we attach great importance to production that meets the highest quality standards according to IFS (International Food Standard). This certified production – Made in Germany – manufactures innovative premium products. We also respond to very individual and exclusive customer requests and can produce in smaller quantities for brands or private labels.
The beds and sleeping areas of the German brand Knuffelwuff are produced to a high standard (the fabric covers in particular are Oeko-Tex certified) and, with their high quality, offer comprehensive solutions for dogs with character. They have already been named test winners on numerous occasions. The range is rounded off by the new premium snacks and ‘natural food menus’.
The German pet food manufacturer Lunderland works strictly according to the philosophy that uncompromising quality is the best recipe. Whether in its own tin production, flake mixes or supplementary feed such as oils, minerals and herbs, the focus is always on the purity of the open recipe and the naturalness of the ingredients. Animal naturopaths have contributed their knowledge to the component feeding of Lunderland products. To help pet owners create the perfect Lunderland food for their individual dog, our feed calculator, our advisors and the feed guide are there to assist. True to the motto: natural – healthy – feeding!
Our Service for You
When developing private label products, we offer the entire product development cycle: from the initial concept, through recipe and packaging development and labelling, to the finished, shelf-ready product, we offer our customers comprehensive advice and professional service.
Packaging Solutions
We offer a wide range of packaging options – stand-up pouches, tubes, tins and much more.
Private Label
We would be happy to develop the right design concept for your product range on request.
Customised products
We adapt recipes to your requirements and work with you to find the best solutions.
Individual Designs
We are also happy to develop the perfect design concept for your product range upon request.
Many top products from our group have been successfully sold by leading specialist retail partners for many years. For example:
Become part of our group of companies
Petsnova is a group of medium-sized companies in the pet supplies sector. We are committed to growth, which is why our goal is to strategically supplement and expand the group with additional product groups in the food/snacks and non-food sectors. To achieve this, we focus on internal growth and corporate investments. The ‘dogs’ and ‘cats’ market segments are of particular interest here!
The companies in the group operate as entrepreneurial and independent entities and retain their individual core competencies; at the same time, however, they have the opportunity to offer customers the group’s entire product portfolio and to participate in the group’s know-how, thereby further strengthening their own market position. All companies in the group – existing and new members – benefit from these synergies!