Premium Nutrition for Healthy Pets

Woman feeding her dog

Our Platform: Purpose & Vision

Helping Pets Live Healthier Lives

At petsnova Group, we believe that excellent nutrition is one of the most important foundations for a healthy and happy life for dogs and cats. Our ambition is to help people nourish their beloved companions with products they can trust — every day and in every stage of life.

By developing and producing thoughtful nutritional solutions, functional supplements and high-quality training snacks, we support pet owners in making smarter choices for their animals. In doing so, we aim to improve the wellbeing of pets and the quality of life they share with their families.

Behind these solutions stands a group of experienced specialists who combine their expertise to create products that deliver both nutritional value and everyday practicality for modern pet owners.

petsnova at a Glance

We own and commercialise branded,
original products and medicines

Our products are available in more than 90 countries, with Europe and the Nordic region as our core markets.

+1,000

Orders shipped
each day

+40

Countries
served

+20 Mio

Treats sold
per year

107

Years Pet
Know How

+220

Staff

Our Platform

How We Work

Across the group, complementary capabilities come together through shared standards, close collaboration and a common focus on quality. This creates a strong foundation for consistent development, reliable production and long-term growth.

Quality & Compliance

Group-wide quality standards and responsible processes help ensure that products are developed and produced with consistency, care and trust.

Ingredients & Sourcing

Careful sourcing and long-standing supplier relationships support the quality, reliability and character of the group's product offering.

Production & Operations

Specialised production capabilities across the group provide a strong foundation for dependable manufacturing and the continued development of premium pet products.

Product Development

Experience in nutrition, formulation and category development helps translate market needs quickly into relevant products for pets and their owners.

Supply & Delivery

Coordinated planning and established operational processes support reliable product availability across different channels and customer requirements.

Market Development

Shared commercial experience across brands, categories and channels helps strengthen customer relationships and broaden market reach over time, both nationally and internationally.

Our Platform

German Manufacturing Base

Petsnova Group builds on a strong manufacturing foundation in Germany, where specialised production capabilities support the development and supply of premium pet nutrition products.

These facilities combine long-standing expertise in pet food production with a consistent focus on quality, reliability and responsible sourcing. From here, products are supplied to retail, online and direct-to-consumer channels across Europe.

Meppen Ganderkesee Ülzen

Routes to Market

petsnova Brands

Petsnova Group brings together a number of specialised brands within the premium pet nutrition market, each serving a distinct set of customers. Each brand contributes its own expertise and product focus, forming a complementary portfolio across snacks, functional nutrition and premium feeding solutions.

Tales and Tails
Lunderland
Private
Label
Tubidog tubicat Tubifrett
cadocare
Knuffelwuff

Routes to Market

Distribution Channels

Petsnova Group products reach pet owners through a balanced mix of channels across retail, specialist trade, wholesale, DIY, drugstores, and selected direct relationships. Together, these routes to market broaden access, support long-term partnerships and strengthen the group's presence across the European pet nutrition market.

Direct-to-Consumer

With its own web shops and direct customer access, petsnova Group's brands are serving customers directly in 10+ European countries, providing valuable insight into preferences, usage trends and evolving needs.

Grocery Retail

Established retail partnerships help make selected products accessible to a broad customer base and support everyday visibility in relevant consumer environments.

Specialty Retail

Specialist pet retail remains an important channel for premium positioning, category credibility and closer interaction with quality-focused customers.

Wholesale

Wholesale partnerships extend market reach efficiently and support the availability of products across a broad range of customer and channel relationships.

Routes to Market

Our Customers

Petsnova Group serves a broad spectrum of customers across the European pet care market, including leading specialty retail chains, major grocery and drugstore retailers, online platforms, distributors and independent pet retailers.

Through long-standing partnerships and reliable product supply, the group acts as a trusted partner for customers across multiple channels and markets.

Fressnapf
Zoo Royal
dm
OBI
Das Futterhaus

Capabilities

Nutrition Capabilities

Petsnova Group focuses on selected categories within premium pet nutrition, combining natural snacks, functional supplements and complementary feeding solutions.

Natural Snack tubes
Natural Snack pieces
Natural Snack strips

01

Natural Snacks

A broad range of natural training snacks and reward products designed to combine quality ingredients with everyday practicality for pet owners. These products support positive training experiences while reflecting the group's focus on natural and responsible nutrition.

Supplement oil
Supplement powder
Supplement dental powder

02

Functional Supplements

Targeted nutritional supplements developed to support specific aspects of pet wellbeing, from mobility and digestion to skin and coat health. These solutions combine nutritional expertise with carefully selected ingredients.

Premium food can
Premium dry food
Premium vegetable mix

03

Premium Food

Selected premium feeding solutions that provide balanced nutrition and high product quality across everyday feeding occasions. Together with the group's snacks and supplement portfolio, petsnova provides a complete offering for premium pet nutrition.

Capabilities

Quality as a System

At petsnova, quality is not just a department. It is a company-wide operating philosophy embedded into every process, decision, and outcome.

Full Traceability Regulatory Compliant Documented SOPs Petsnova Quality Seal

Prevention

Focus on preventing issues before they occur. Quality is integrated into all business and production processes with a quality-focused mindset at every level.

Verification

Quality control plans for raw materials and finished products. Full traceability systems from raw material suppliers to customer delivery. Documented processes and trained workforce.

Validation

Independent validation through IFS Food Standard certifications at selected subsidiaries. The Petsnova Quality Seal — a visible representation of the company's commitment to excellence, communicated through the Petsnova Quality Manual.

Petsnova Premium Quality Seal

Communicated through the Petsnova Quality Seal — a visible mark of our commitment to excellence across every product.

IFS Food Certified

Selected subsidiaries within the petsnova Group hold certifications under the IFS Food Standard — independent validation reinforcing credibility and transparency.

Get in touch

Contact petsnova Group

Two ways to work with us — choose the one that fits your purpose.

For customers & partners

Work with us

Whether you are a brand looking for manufacturing capabilities or a commercial / retail partner trying to expand your product portfolio — tell us about your business and we'll be in touch.

For owners / M&A

Become part of petsnova Group

Are you a premium brand or manufacturer for pet nutrition looking to join the platform? We're always open to exploring the right strategic fit.